Fully optimised, autonomous online ecosystem that converts. I designed and developed the digital platforms that iKhokha uses to attract, onboard and retain users. From concept to execution this was an in-depth project that has had significant success in helping iKhokha grow.
iKhokha is a licenced aggregator of digital payments which pulls the lowest standard transaction rate in SA. Therefore it is crucial to build a base of merchants that are actively trading as this is the core of the iKhokha business model. So due to this, it was critical to create a conversion-focused digital ecosystem that could rapidly and effectively convert leads into merchants. iKhokha needed a full scope digital ecosystem that included MQL/SQL flows that feed into various online journeys, ultimately driving through an e-commerce platform and into the iKhokha merchant server upon conversion.
This would involve multiple digital platforms, complete customer journey mapping, an in-depth UX framework, a beautiful UI and fully optimized.
I had to map out the most optimised customer flows based on the tools of choice at the time and build out an in-depth site map that accounted for every possible outcome. I then conducted UX research through multiple methodologies and used findings to wireframe the digital ecosystem. From there we tested and dissected the wireframes to create the blueprint for a UX driven prototype. Prototypes were created and tested through Usability Hub and focus groups. This allowed the iteration phase to be guided by insight and understanding. Finally, I designed and built out the iKhokha web platforms that allowed for a fully optimised, on-brand conversion engine that increase online conversion by around 200% year on year.
The iKhokha website and online ecosystem became the 24-hour employee that continues to convert and grow the merchant base daily. With the support of MQL and SQL flows, it continues to create leads and convert them on a nearly autonomous basis.
All iKhokha's online platforms are designed with the user in mind and with a simple brand promise; 'to make business easier'. iKhokha was created to help SMEs and grow the economy creating opportunities for employees to do meaningful work. This is just one example of how designing with purpose and for humans generates meaningful experiences. iKhokha has experienced an average of 300% to 400% year on year growth since 2017.
This conversion-focused online ecosystem proudly contributes to iKhokha's ongoing success. Check them out here: iKhokha.com
