The problem

Staying relevant in retail

With large retailers consistently competing to stay relevant and enhance customer experiences more than ever, technology and digital innovation is the means to create truly unique experiences in-store. Retailers have to keep up with the digital landscape and find new and interesting ways to engage shoppers in-store to ultimately increase customer satisfaction and influence buying behaviour. So strategic digital touchpoints create points of engagement that assist in educating and helping shoppers with their purchases. Giving shoppers anything they need at the push of a button has never been more important.

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The solution

Interactive touchscreens

By placing interactive touchscreens in strategic locations within the retail environment allows Game to engage, educate and help shoppers along their journey. Through dissecting the shopper behaviour and creating seamless shopper-focused interactive content and features that aid shoppers with a wide range of defined objectives. Simultaneously creating a unique user experience that will resonate with shoppers, encouraging return shopping.
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Using digital innovation to impact the lives of humans positively, will always build strong and positive brand associations.

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Purpose

Bring value to shoppers

The interactive touchscreen UX/UI is designed to simply bring value to a wide range of shoppers and their unique needs. Whether it is to be educated on current promotions or product specifics, to navigate quickly to a specific category, to sign up for value-added service on offer or to engage with various brand initiatives, this can all be done through the interactive touchscreens.

My role:

• Concept development
• UX & UI Design
• Front-end development

*Note full scope cannot currently be shown here as per my current NDA with Massmart

Can be found in select Game retailers across the country.